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888 signs up for NextGen Gaming

888 has entered into a strategic partnership with games design studio NextGen Gaming that will see NextGen's most popular titles made available to 888 customers and white label partners.

Gabi Campos, Head of Offering at 888, said: "We are constantly expanding our games offering to customers through internal innovation and the integration of third party games, with the emphasis on new games and branded content."

All the games will be localised to target relevant markets and will be live in the third quarter of the year. 888 said the agreement with NextGen showed it was carrying out its strategy of diversifying and broadening its product range. Campos added:"The integration of NextGen's most popular games into 888's gaming environment will provide a significant boost to this area of organic growth."

Posted: March 2008

Source: Egaming Review Magazine

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