News

Parlay and NextGen Gaming Announce Strategic Alliance

posted 1 May 2009

Parlay Entertainment Inc., the world's leading provider of Internet and TV bingo software solutions is pleased to announce a strategic partnership with NextGen Gaming Pty Ltd, the world's leading independent developer of slot games for the international gambling industry.

NextGen's newest flash-based gaming suite will be added into the ParlayGames portfolio and integrated seamlessly into the Parlay5 back-office system, providing Parlay and its customers with substantial additional gaming content. The new NextGen games offer an excellent revenue generating opportunity for Parlay's existing customer base and will provide further marketability of the ParlayGames Suite with new customers.

"With this development, Parlay continues its commitment to customers to expand our game catalogue and quickly deliver best-of-breed content from third parties," said Scott White, CEO of Parlay. "The roll-out of such a breadth and variety of games to our customers is unmatched in the industry. And, more importantly to customers, this project will be managed in such a way that it is delivered as a simple software upgrade to our existing customers and as an integral part of the Parlay product suite for new prospects. The result is a win-win arrangement for NextGen, Parlay and Parlay's customers."

Matt Davey, CEO of NextGen, added: "NextGen is pleased to partner with a fellow innovator in the market. Parlay is recognised as a pioneer and leader in bingo and soft gaming, and the millions of players who play on sites powered by Parlay will be able to enjoy more entertainment variety with NextGen's innovative games. This promises to be a powerful partnership with great synergies for players and operators."

Parlay and NextGen are currently reviewing the integration timelines for this project and Parlay will be making arrangements with its customers to receive the new NextGen content over the next few months.

Sources:Parlay Entertainment